It’s All About The Content, Baby! Part Two
Continued from Part One, posted september 10, 2010
We want to stay in contact with our network on a regular basis and we want to remind them that we’re still in the business and successful and are the expert or authority on Real Estate in their network. We can achieve this by sending them relevant information on a regular basis that’s of value to them and that subtly leverages us as the expert in the process.
As real estate sales professionals, we have a tendency to think that real estate information is the only thing that we can post to our networks. The problem with only posting real estate sales information, stats, listings, real estate news etc. is, it’s not always relevant to everyone in our network. At any given time, only a small percentage of your network will be interested in this information. That doesn’t mean that agents shouldn’t post this kind of content, it just means that it shouldn’t be the only content that they post. Remember, a more subtle approach works better on online social networks.
Think of yourself as your network’s trusted advisor on all things real estate. Think of things that are more subtly related to our industry but are more relevant to your network as a whole. Things like home improvement and maintenance tips, landscaping and gardening, interior design, energy efficiency, community events etc. This type of information works great and is a lot more relevant to your entire network. Provide content that helps your network by providing them with information that they could really use but probably don’t have the time to search for themselves.
I’ve put together a list of content ideas, content sources and articles on ideas for content for real estate sales professionals from across the web. This content can be used for both sending information to your social networks as well as ideas for real estate blog post topics. This is by no means a complete list but it should serve well to expand your current list of content ideas and to get your creative juices flowing to come up with many more. Your favorite search engine, RSS feeds and twitter, can also be the source of a massive amount of content now that you know what you’re looking for.
Here is a quick list of topic ideas to get you started.
Community Information / News and Events
Community Historic Information / Old Archived Photos
Home Improvement Tips
Home Maintenance Tips
Landscaping / Gardening Tips
Interior Design or Decorating Ideas and Tips
Pet Maintenance and Advice
Mortgage info
Market stats
Local Restaurants and Entertainment
Promote Other Businesses in your Community
Real Estate Investment Opportunities
Top 5 or 10 etc. lists seem to attract attention Top 5 restaurants in town, 5 awesome one tank trips that you can take this weekend, Top 10 …..
Popular Home Improvement Options like home theaters, ponds, home spas etc.
Answer Common Questions that you are often asked about real estate by your clients
Changes in Government Regulation Pertaining to Real Estate.
This list could go on and on, if you have additional ideas that everyone could benefit from, please share with us by posting a comment below.
News Aggregation Sites
House Logic – This is NAR’s site and my personal number one pick!
Here’s a list of content links that I’ve gathered from accross the web.
http://www.toptenrealestatedeals.com/
http://www.freddiemac.com/
http://www.fanniemae.com/kb/index?page=home&c=homepage
http://portal.hud.gov/portal/page/portal/HUD
http://www.usa.gov/shopping/realestate/mortgages/mortgages.shtml
http://www.usa.gov/rss/index.shtml
http://www.homerenovationguide.com/
http://www.hometheaterdesignmag.com/
http://www.myhometheaterblog.com/
http://www.electronichouse.com/
http://smart-home-blog.com/
http://www.automatedhome.co.uk/
http://blog.smarthome.com/
http://www.cnet.com/1990-7381_1-6222935-1.html
http://mylifescoop.com/top-10/2009/12/top-10-high-tech-home-blogs.html
http://www.cyberhomes.com/
http://www.doityourself.com/
http://www.hometips.com/
http://www.bobvila.com/
http://www.hgtv.com/
http://www.diynetwork.com/home-improvement/index.html
http://www.lowes.com/cd_Home+101_965067373_
http://www.letsrenovate.com/
http://www.homeanddesign.com/index.asp
http://www.luxury-insider.com/Current_Affairs/
http://www.luxurylifestyle.com/luxurynews.cfm
http://www.forbes.com/lifestyle/realestate/
http://realestate.msn.com/HomeAndGarden/Landscaping.aspx
http://www.garden.org/home
http://www.detnews.com/homestyle
http://www.migarden.msu.edu/
http://www.realtor.org/rmohome_and_design/home_and_design
http://www.realtor.org/
Real Estate One Social Content Micro Aggregation Site
I have also launched a new delicious.com page and hope to start a micro aggregation source for the Real Estate One Family of Companies’ sales associates. I will use this site to post interesting and relevant content that you can forward on to your personal networks. I will also use this site to post good content suggestions that I receive from all of you so please forward on any that you would like to share. Real Estate One Social Content Delicious Page
Real Estate Bloggers
These are links to a few Real Estate bloggers that you can follow to see what kind of content they post and how they post it, from a blogging perspective.
http://www.therealestatebloggers.com/
http://www.stpaulrealestateblog.com/st_paul_real_estate/
http://lifeinbonitasprings.com/
http://www.annarborrealestatetalk.com/
And, just in case I haven’t provided you with enough to read already, here’s a list of blog posts on the topic of Content Creation.
Content Ideas for the REALTOR who has Nothing to Write About
The Secret To Developing Real Estate Blog Content
Food For Fodder – 101 Real Estate Blog Topics
50 Sound Real Estate Blogging Tips
For Social Media ROI, Content Rules
21 Content Ideas for Your Real Estate Blog
25 Killer Resources – Blog Content for Realtors
How To Approach Real Estate Blogging And Ensure Your Success, Guaranteed
Online Marketing Strategies: Lights, Camera…Now What Do I Talk About?
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