What method have you been using to direct people to your personal website?
Verbally informing your clients to visit your personal website is probably one of the least effective methods of increasing web site traffic. Handing them one of your business cards with your website address printed on them is slightly more effective. Your clients need a reason to visit your site. They’re probably already getting their real estate information from another site by the time they start working with us. To be more effective we need to direct them to the exact tools that they’re looking for on our sites. 90% of all visitors to real estate related websites are looking for one thing – listings! So let’s give them listings!
I recommend using an introductory email containing links to the sub pages of your website that are the most useful to your clients. First, create two templates, one for buyers one for sellers. You can save them as a draft or just as a Word document that you copy and paste to a blank email message. The content of your introductory emails is up to you. This tutorial was designed to show you how to add a link to a sub page of your website to your introductory messages.
Sub-pages give buyers and sellers access to precisely the information they are looking for. If you only provide them a link to your homepage ( www.teamterova.com ), you risk the possibility that your clients will just click the link, take a quick glance at your home page and move on to some other web site wondering why they needed to know that you have a website. If you link to your Property Search page ( Search For Listings ), your clients will click the link and your Search page will display instead. You have now provided them a valuable tool that they can use to search for listings. Buyers and sellers will be able to start searching your site immediately and they might even save your email so they can return to the search whenever they want. Create links to other pages of your site the same way.
Click on the link below to download and review the PDF tutorial containing step-by-step instructions on adding custom links in your email messages to the sub pages of your Web One website using Microsoft Outlook. It can be used to create a custom link in an email to any static web page. This one simple tip should increase traffic to your site as well as help you to get in the habit of asking for an email address from every new client that you come in contact with. Just think of how big your email contact list will be next year!
If you experience any difficulty opening, reading or displaying anything contained in this email, feel free to call or email me directly.
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